From Motion Design to UX/UI: Why I Pivoted

For over a decade, I worked in Motion Design, creating campaigns and visual stories for advertising. It was a field that challenged my creativity and sharpened my eye for detail — but over time, I felt the urge to go deeper than visuals alone. My fascination with futuristic user interfaces in films had already sparked an interest in digital interaction, and I wanted to create experiences that not only looked good but also worked seamlessly for the people using them.

I originally applied as a Motion Designer at an E-Commerce company, but already during the job interview my boss discovered that I had studied screen & web design — and the company urgently needed a website. From day one, I split my role between Motion Design and Web Design, quickly grew into Team Lead Web Design, and later became Lead of E-Commerce, where I optimized international webshops across the DACH and US markets, reduced bounce rates by more than 50%, and built scalable design systems. This was the foundation for my specialization in UX/UI design, where I now combine analytical problem-solving with strong design expertise.

What makes this shift exciting is that I didn’t leave motion design behind — I brought it with me. My background in animation gives me an edge when it comes to micro-interactions, UI animations, and engaging product experiences.

Now, I’m fully focused on UX/UI and E-Commerce. My goal is to create digital products where usability, aesthetics, and business impact come together — designs that perform just as well as they look.